Consistency beats creativity when it comes to school social media. Here's a simple 30-day rhythm to start with.
Week 1 — Introduce
Campus tour reel, principal's welcome message, and a "why choose us" carousel.
Week 2 — Show learning
Classroom activity photos, a teacher spotlight, and a student achievement post.
Week 3 — Show community
Event recap (sports day, PTM, festival celebration) and a parent testimonial.
Week 4 — Convert
Admissions-open reminder, FAQ carousel, and a clear "enquire now" call-to-action post.
Repeat, adjusting for your school's actual calendar of events — the format matters more than novelty.